Buyer profile - Toby Morrhall

Society buyer Toby Morrhall

Toby Morrhall has been a Wine Society buyer since 1992, and covers Burgundy, Chile, Argentina and Uruguay.

Have you always been interested in wine?

We ate and drank very well at home. My father liked claret and my mum was a very good cook. I decided I wanted to be a chef, so I got a job at Orme’s Wine Bar in Clapham, south London. The owner was a real wine enthusiast, and he told me that he wanted me behind the bar, not in the kitchen.

Where did you go after that?

I got to know the wine writer Michael Schuster and was amazed by his level of knowledge. I was so impressed, I decided to do the same course he had done: the Diplôme Universitaire d’Aptitude à la Dégustation des vins (DUAD) in Bordeaux. I always wanted to be a buyer, but everyone said ‘Don’t, because you’ll never become one.’ But I got a job in Bordeaux working for a small négociant, then at European Cellars (now Grant’s of St James), then Sainsbury’s, then I joined The Society in 1992.

The new world really emerged in the early 1990s, didn’t it?

I tasted everything in those days, and after those sulphury Muscadets smelling of wet dog, it was a revelation to try Rosemount Show Reserve Chardonnay, with all those pineapple flavours. But later, I realised that less is more, and I didn’t want my chardonnays to taste of pineapple. Having said that, when people say they prefer new world wines, I know exactly what they mean.

What is it about Chilean wine that you rate so highly?

As soon as I tasted the wines, I knew they were fantastic value for money. I remember the first time I tasted Cono Sur Pinot Noir – I couldn’t believe how good it was. They’ve only really scratched the surface in Chile. The syrahs are phenomenal, and I love Chilean sauvignon blanc. Screwcaps allow you to put less sulphur in, which is why screwcapped sauvignon blancs are so fresh.

> Read more about Toby's thoughts on Chile in his in-depth guide to the country and its wines

On to your other love, Burgundy. Why do so many wine drinkers feel daunted when buying it?

It is complicated, because you have lots of growers: some are good, some are rubbish. The Burgundians don’t help themselves because sometimes the growers put their name right at the bottom of the label, and in very small print.

The way to buy Burgundy is to try different producers from the same village – you get a huge variation of styles. So, find a grower you like, and stick with them. But what’s lovely about Burgundy is that you have people, rather than corporations in charge. You normally need at least three years to get to know a region – but with Burgundy, it’s more like six.

Having worked at Sainsbury’s, how do you think a supermarket differs from an independent wine merchant?

I have huge respect for Sainsbury’s, and I learned an awful lot there, particularly about negotiating with suppliers. But I like the integrity and freedom at The Society to buy good wines. Wine is about people, and you do need to go out and meet the producers and see how they look after their vineyards, rather than just taste a sample of their wines in the office.

What are your interests outside wine?

I do like cooking. My sister and I have a cottage on the Isle of Mull, and you can go and buy lovely lobsters, crabs, and langoustines, which are fished from the bay beside the cottage. When the sun shines up there, the white-sand beaches and turquoise seas can look Mediterranean, but are empty and unspoilt. I spend a lot of time in Scotland.

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Members' Comments (4)

"Dear Mr Morrhall,
I hope you do not mind receiving a recommendation.
During our recent holiday in Burgundy, we greatly enjoyed the wines at Domaine Chevrot in Cheilly les Maranges and as a result bought both the 2012 red Maranges "sur le Chene" and the recently bottled 2013 white Maranges "La Fuissiere" (having had an excellent bottle of the 2012 of the latter with lunch at Maison Lameloise, but alas there was none of the 2012 still... Read more > available to buy from the domaine).
Kind regards
Simon Mollett

Mr Simon Mollett (31-Oct-2014)

"Dear Mr Mollett,

Greetings from Burgundy. Thanks for for your supplier tip who I will try to see on my next trip as I'm booked up on this one.

Mr Toby E Morrhall (01-Nov-2014)

"Thank you for your in-depth and enthusiastic comments. The Hereford Fine Wine Soc is about to use your 2009 red case as a basis for an exploration of the Cote d'Or.

I have used your tasting notes as a starter for 10. My question - how do you pronounce your name?

Best wishes
Frank (no help needed here) Smith"

Professor Francis R Smith (26-Mar-2018)

"Prof. Smith, thank you for your kind comments. Toby's name is pronounced moral, much like the moral of a story."

Mr Drew Slowe - Member Services Adviser (27-Mar-2018)

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