Gregory Perucci, who owns Accademia dei Racemi, inherited from his father a bulk wine business specialising particularly in primitivo wines which used to be shipped north to Piedmont, the south of France and even Spain to add colour and body to their local wines. The Peruccis were based in Manduria in Puglia where all the best primitivo vineyards are found. With his deep knowledge and long experience of the best vineyards and oldest alberello vines, Gregory began to bottle and sell the wine from his best vats himself. By 2010 he owned 120 hectares of vineyard, was no longer buying grapes, and bottling most of his production. In addition to his primitivo wines, Archidamo, under his Pervini label, from terra rossa soil, Sinfarosa, from black soil and Dunico Masseria Pepe, from very old vines on sandy soil by the sea, he makes negroamaro/primitivo blends and has rediscovered the native sussumaniello grape.