This small Margaret River estate is the creation of Ian Bell, who began his winemaking career as a cellarhand at the world-renowned Moss Wood estate 10 km to the south, eventually working his way up to becoming production manager there. As well as encouraging him to study oenology, which he began to do in 1987, the team at Moss Wood also supported him in his own venture, as he began by supplying his grapes to them (in 1997), and initially launched Glenmore under the Moss Wood label in 1998.

The Glenmore vineyard is located on the north coast of the Margaret River region in an area called Yallingup, meaning 'place of love', and is part of an operating cattle farm owned by Ian's grandmother Amy Beers. The five hectares of vines are on north-facing slopes, giving good protection from the coastal winds, and have views of the ocean, which is just 1.5km away. The soils are comproised of well-drained, gravelly, red brown loam over blue and yellow clay.

The vines were planted gradually between 1990 and 1999. At 3.6 hectares, the majority of plantings are cabernet sauvignon, with the remaining vines made up of a mixture of merlot, petit verdot and malbec.

The label incorporates the family motto: 'we remain unvanquished.'

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