About the Showroom


You can find our Showroom at:

The Wine Society
Gunnels Wood Road

By car

The Society's Cellar Showroom

Leave the A1M at junction 7 and follow signs to Stevenage town centre.

Turn left at the first roundabout onto Gunnels Wood Road, which is a dual carriageway.

Exit at next roundabout and come back on yourself, then immediately take the first left down Norton Green Road.

The Cellar Showroom is the second entrance on the right. There is ample car parking.

By train

Take the steps from the station down to the Leisure Park and cross the park to the entrance on Six Hills Way.

Turn right and follow the path to the underpass on the left.

Go through the underpass and then take the steps up to your left onto Norton Green Road.

The Cellar Showroom is the second entrance on the right. Alternatively, you'll find a taxi rank at the front of the train station.

View Map

Opening hours

Monday: 10am–6pm
Tuesday: 10am–6pm
Wednesday: 10am–6pm
Thursday: 10am–7pm
Friday: 10am–6pm
Saturday: 9am–5pm

The Showroom is closed on Sundays and Bank Holidays.


Lisa Fletcher, Showroom Manager

Lisa Fletcher

Lisa has worked in the Showroom since it first opened in 1989. Lisa's favourite wines are red or white from New Zealand, so her grape preferences are sauvignon blanc and pinot noir. Lisa's favourite sparkling wine is Prosecco which, Lisa says, goes down well on a lovely summers evening.

Helen Digweed, Senior Showroom Assistant

Helen Digweed

Helen originally joined in November 2005 at the age of 18 to work on Saturdays, and returned in September 2010 on a full-time basis. Helen's favourite wine region is Champagne, and at the moment her favourite bubbly is the Marguet Blanc de Noir. Helen completed her Advanced WSET (Wine & Spirit Education Trust) qualification in January 2014.

Naomi Norwood, Showroom Co-ordinator

Naomi Norwood

Naomi joined the society in 2004 having previously worked in the wine department at Fortnum and Mason. As well as now being one of the Showroom co-ordinators, Naomi is also responsible for Showroom marketing. Naomi has an Advanced WSET (Wine & Spirit Education Trust) qualification and her favourite wines are whites from the Rhône region.

Samantha Vooght, Showroom Co-ordinator

Samantha Vooght

Over the years Sam has had the opportunity to work in different areas of the organisation and also completed the Advanced WSET (Wine & Spirit Education Trust) qualification. As well as working at The Cellar Showroom, Sam spent around 18 months setting up the Members' Returns department and spent two years (and two pregnancies!) working within Member Services, gaining first-hand knowledge of all aspects of the business. These opportunities have afforded Sam a wealth of experience which she was then able to take back to The Showroom.

Conrad Braganza, Fine Wine Adviser

Conrad Braganza

Conrad joined The Society in 2003 and gained his WSET (Wine & Spirit Education Trust) Diploma soon after in 2006. Working as the fine wine and bin-end co-ordinator he is responsible for sourcing bin ends and wines for the Vintage Room, as well as organising the biannual bin-end sales and fine wine events held in The Showroom. Conrad is also a member of The Society's Quality Assurance Team and is a keen blogger on various wine-related topics. Passionate about all aspects of wine, especially matching with food, Conrad cites the Alsace and Rhône as his favourite regions.

Brian Digweed, Stock Controller/Cellar Showroom Assistant

Brian Digweed

Brian holds the Intermediate WSET qualification and is currently studying for his Advanced exams. Brian is responsible for stock and also prepares members' collection orders. His favourite wine regions are Loire and Italy.

Patricia Healy, Showroom Assistant

Patricia Healy

Patricia started as a Saturday assistant and she now works part-time during the week. She's a big fan of the The Society's Corbières.

David Connor, Showroom Assistant

David Connor

David joined The Wine Society in September 2014. He is currently on the last lap of the WSET Diploma and, when not hunched over a textbook, enjoys spending time in the kitchen cooking and reading a good (non-wine-related!) book.

Emma Dorahy, Showroom Assistant (Saturdays)

Emma Dorahy

Emma also works as Buying department co-ordinator. In her main role, Emma is the first point of contact for the Buying department, responding to queries from members, producers and more. Emma also assists with our quality control procedures, helping to identify wine faults and sort out a resolution for members. Emma has achieved WSET Diploma and has in-depth experience of The Society's wines. Her favourite wine region is Australia.

Team Member Spotlight

Patricia Healy
Showroom Assistant

Patricia Healy

I have always enjoyed a glass or two of wine but never really appreciated or understood exactly what I was drinking before I started in The Cellar Showroom as a Saturday girl 13 years ago.

Over the years working in the Showroom has enabled me to broaden my knowledge of wine, sample different grape varieties and enjoy wines from regions perhaps I wouldn’t necessarily have chosen.

Having said this I will always be grateful for being introduced to my all-time favourite The Society's Corbières from the Languedoc-Rousillon region.

I have been a loyal fan of this for many years and am so passionate about it that I never attend a social gathering unless I have 1 or 2 bottles in tow. So when I had the opportunity to attend a staff tasting with Pierre Bories from Ollieux-Romanis, who makes the wine for us, I was beside myself!

Smooth, fruity and full-bodied and always consistent from vintage to vintage, it’s delicious and a must-have on any dining table and standby in your wine rack. It is packed with ripe, dark berry fruit, and a hint of plum and spice makes it easy to drink on its own or with food. The type of food I tend to drink it with is a medium cooked steak with peppercorn sauce or a roast beef dinner.

Because it’s such an easy-drinking wine it also went down well at barbecues this summer.

My fondness for the region of Languedoc-Rousillon and the grape varieties carignan and grenache has led me to others from the region. All are consistently delicious, easy drinking and reasonably priced.

Domaine Laborie, Pays d'Oc 2018 -full of deliciously ripe and brambly fruit, this Languedoc blend of grenache, carignan and syrah consistently hits the sweet spots for flavour, price and quality.

Saint-Chinian, Domaine Raynier 2018 – a great-value, full-flavoured yet soft and brimming with dark fruits.

Minervois, Plaisir d'Eulalie, Château Sainte-Eulalie 2017 - A healthy dose of sunshine and warmth in the 2017 vintage has added generous, ripe fruit flavours and concentration to this carignan-grenache blend. Crying out for a hearty, rib-sticking cassoulet.

What made you first fall in love with wine?

My true love for wine began while working in The Cellar Showroom where I was given the opportunity to taste so many different styles of wine.

What's your favourite joyful wine moment?

When I attended a food and wine matching tasting and sampled The Society’s Exhibition Sauternes alongside Stilton the taste was incredible. Heaven!

Who would be your five dream dinner party guests?

Piers Morgan because he is so controversial and after a glass or two we could put the world to rights. Pink because I love her music and again after a glass or two we could stomp to ‘Just like a pill’. Daniel Craig because everyone wants to go to dinner with James Bond 007. Micky Flanaghan to bring humour to the table. Florence Nightingale because she will bring compassion and kindness and look after anyone who might overindulge!

What wine would you serve them?

The Society’s Corbières of course!

To go with what food?

A medium cooked sirloin steak with chips and salad.

If you didn't work here, what would be your dream job?

A weather girl so I can tell viewers when to put their washing out!


What are your opening times?

The Stevenage Showroom is open 10am to 6pm Monday to Wednesday & Friday, until 7pm on Thursday, and from 9:00am to 5:00pm on Saturday. The Showroom is closed on Sundays and bank holidays, except for the run-up to Christmas when we have special extended opening hours. Click here for more information.

Do I save money if I pre order my wines?

Pre-orders aren't essential (you're free to pop by and pick up wine from the shelves), but we do recommend pre-ordering when you'd like large quantities of wine to make sure we have the stock ready for you. All pre-orders received before midday Monday to Friday will be ready for collection the following day and are rewarded a discount of 25 pence per bottle, equivalent to £3 per dozen.

Where is the cellar showroom located in Stevenage (direction)?

Please click here for directions.

What stock does the Showroom hold?

We stock all items in the printed List sent out to members, as well as most of the wines from our current offers and features. If you would like a specific wine it's always best to check that it is in stock in the Showroom or place a pre-order.

Do you sell wooden boxes?

We don't sell wooden boxes but we do make them available for members in the Showroom on an ad-hoc basis, whenever the warehouse has an excess to give away.

All we ask in return is for a donation in our Showroom charity box (which you can find next to the boxes) – we don't request a specific amount, but urge members to give as generously as they can.

Unfortunately, we can't hold boxes for members to collect at a later date, as we don't have room to store them, so the boxes are available on a first-come, first-serve basis.

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