About the Showroom


You can find our Showroom at:

The Wine Society
Gunnels Wood Road

By car

The Society's Cellar Showroom

Leave the A1M at junction 7 and follow signs to Stevenage town centre.

Turn left at the first roundabout onto Gunnels Wood Road, which is a dual carriageway.

Exit at next roundabout and come back on yourself, then immediately take the first left down Norton Green Road.

The Cellar Showroom is the second entrance on the right. There is ample car parking.

By train

Take the steps from the station down to the Leisure Park and cross the park to the entrance on Six Hills Way.

Turn right and follow the path to the underpass on the left.

Go through the underpass and then take the steps up to your left onto Norton Green Road.

The Cellar Showroom is the second entrance on the right. Alternatively, you'll find a taxi rank at the front of the train station.

View Map

Opening hours

Monday: 10am–6pm
Tuesday: 10am–6pm
Wednesday: 10am–6pm
Thursday: 10am–7pm
Friday: 10am–6pm
Saturday: 9am–5pm

The Showroom is closed on Sundays and Bank Holidays.


Lisa Fletcher, Showroom Manager

Lisa Fletcher

Lisa has worked in the Showroom since it first opened in 1989. Lisa's favourite wines are red or white from New Zealand, so her grape preferences are sauvignon blanc and pinot noir. Lisa's favourite sparkling wine is Prosecco which, Lisa says, goes down well on a lovely summers evening.

Helen Digweed, Senior Showroom Assistant

Helen Digweed

Helen originally joined in November 2005 at the age of 18 to work on Saturdays, and returned in September 2010 on a full-time basis. Helen's favourite wine region is Champagne, and at the moment her favourite bubbly is the Marguet Blanc de Noir. Helen completed her Advanced WSET (Wine & Spirit Education Trust) qualification in January 2014.

Naomi Norwood, Showroom Co-ordinator

Naomi Norwood

Naomi joined the society in 2004 having previously worked in the wine department at Fortnum and Mason. As well as now being one of the Showroom co-ordinators, Naomi is also responsible for Showroom marketing. Naomi has an Advanced WSET (Wine & Spirit Education Trust) qualification and her favourite wines are whites from the Rhône region.

Samantha Vooght, Showroom Co-ordinator

Samantha Vooght

Over the years Sam has had the opportunity to work in different areas of the organisation and also completed the Advanced WSET (Wine & Spirit Education Trust) qualification. As well as working at The Cellar Showroom, Sam spent around 18 months setting up the Members' Returns department and spent two years (and two pregnancies!) working within Member Services, gaining first-hand knowledge of all aspects of the business. These opportunities have afforded Sam a wealth of experience which she was then able to take back to The Showroom.

Conrad Braganza, Fine Wine Adviser

Conrad Braganza

Conrad joined The Society in 2003 and gained his WSET (Wine & Spirit Education Trust) Diploma soon after in 2006. Working as the fine wine and bin-end co-ordinator he is responsible for sourcing bin ends and wines for the Vintage Room, as well as organising the biannual bin-end sales and fine wine events held in The Showroom. Conrad is also a member of The Society's Quality Assurance Team and is a keen blogger on various wine-related topics. Passionate about all aspects of wine, especially matching with food, Conrad cites the Alsace and Rhône as his favourite regions.

Brian Digweed, Stock Controller/Cellar Showroom Assistant

Brian Digweed

Brian holds the Intermediate WSET qualification and is currently studying for his Advanced exams. Brian is responsible for stock and also prepares members' collection orders. His favourite wine regions are Loire and Italy.

Patricia Healy, Showroom Assistant

Patricia Healy

Patricia started as a Saturday assistant and she now works part-time during the week. She's a big fan of the The Society's Corbières.

David Connor, Showroom Assistant

David Connor

David joined The Wine Society in September 2014. He is currently on the last lap of the WSET Diploma and, when not hunched over a textbook, enjoys spending time in the kitchen cooking and reading a good (non-wine-related!) book.

Emma Dorahy, Showroom Assistant (Saturdays)

Emma Dorahy

Emma also works as Buying department co-ordinator. In her main role, Emma is the first point of contact for the Buying department, responding to queries from members, producers and more. Emma also assists with our quality control procedures, helping to identify wine faults and sort out a resolution for members. Emma has achieved WSET Diploma and has in-depth experience of The Society's wines. Her favourite wine region is Australia.

Team Member Spotlight

Calum Murray
Showroom Assistant

Calum Murray

Throughout my life, I’ve always taken an interest in things which are different, or unusual, and it’s this interest which first steered me towards the ‘Rest of the World’ section here in the Showroom. I soon realised that I actually had no idea how many different countries made and exported wine, and so of course, I had to try as many of these different wines as I could. Before long, I had discovered some new favourites, and found myself fascinated with the history and culture surrounding these lesser known wine regions.

Three Under-the-Radar Gems

Seméli Mantinia Nassiakos 2018
A personal favourite of mine, this Greek white is made from the native moschofilero grape and boasts a fragrant and floral aroma typical of the variety. It’s dry, fresh and fruity with notes of lychee and apricot, but is beautifully balanced too.

Rosé Cuvée Villány, Heumann 2018
This rosé comes from Villány in Hungary and is made predominantly with kékfrankos (the main grape used in the Bull’s Blood blend). With strawberry notes, lively acidity and a touch of minerality. Tangy and refreshing.

Château Ksara Réserve du Couvent 2016
A blend of syrah, cabernet sauvignon and cabernet franc from the aforementioned Château Ksara, this is a complex red with vanilla and pepper notes, as well as some dark fruit and a bit of spice.

What made you first fall in love with wine?

Until a few years ago, my interest in wine was limited to ‘I like white’ and ‘red’s alright’.

It wasn’t until I found myself working at the International Wine Challenge that I realised the sheer scale of the industry, and the passion that people showed for wine. I had to get involved.

What's your favourite joyful wine moment?

Tasting an 80 year old Kopke Colheita Port, and being amazed by not only the taste, but also the amount of things that have happened in the outside world while this wine has been ageing to perfection.

Who would be your five dream dinner party guests?

Physicist Brian Cox, Gordon Ramsay, Hans Zimmer (film score composer), Ricky Gervais and Karl Pilkington.

What wine would you serve them?

Screaming Eagle Cabernet Sauvignon 2007.

To go with what food?

Beans on toast.

If you didn't work here, what would be your dream job?

Film score composer.


What are your opening times?

The Stevenage Showroom is open 10am to 6pm Monday to Wednesday & Friday, until 7pm on Thursday, and from 9:00am to 5:00pm on Saturday. The Showroom is closed on Sundays and bank holidays, except for the run-up to Christmas when we have special extended opening hours. Click here for more information.

Do I save money if I pre order my wines?

Pre-orders aren't essential (you're free to pop by and pick up wine from the shelves), but we do recommend pre-ordering when you'd like large quantities of wine to make sure we have the stock ready for you. All pre-orders received before midday Monday to Friday will be ready for collection the following day and are rewarded a discount of 25 pence per bottle, equivalent to £3 per dozen.

Where is the cellar showroom located in Stevenage (direction)?

Please click here for directions.

What stock does the Showroom hold?

We stock all items in the printed List sent out to members, as well as most of the wines from our current offers and features. If you would like a specific wine it's always best to check that it is in stock in the Showroom or place a pre-order.

Do you sell wooden boxes?

We don't sell wooden boxes but we do make them available for members in the Showroom on an ad-hoc basis, whenever the warehouse has an excess to give away.

All we ask in return is for a donation in our Showroom charity box (which you can find next to the boxes) – we don't request a specific amount, but urge members to give as generously as they can.

Unfortunately, we can't hold boxes for members to collect at a later date, as we don't have room to store them, so the boxes are available on a first-come, first-serve basis.

Society Promise
Members before profit