About the Showroom


You can find our Showroom at:

The Wine Society
Gunnels Wood Road

By car

The Society's Cellar Showroom

Leave the A1M at junction 7 and follow signs to Stevenage town centre.

Turn left at the first roundabout onto Gunnels Wood Road, which is a dual carriageway.

Exit at next roundabout and come back on yourself, then immediately take the first left down Norton Green Road.

The Cellar Showroom is the second entrance on the right. There is ample car parking.

By train

Take the steps from the station down to the Leisure Park and cross the park to the entrance on Six Hills Way.

Turn right and follow the path to the underpass on the left.

Go through the underpass and then take the steps up to your left onto Norton Green Road.

The Cellar Showroom is the second entrance on the right. Alternatively, you'll find a taxi rank at the front of the train station.

View Map

Opening hours

  On-the-spot sales Pre-order collections
Monday 10am to 6pm 10am to 6pm
Tuesday 10am to 6pm 10am to 6pm
Wednesday 10am to 6pm 10am to 6pm
Thursday 10am to 6pm 10am to 6pm
Friday 10am to 6pm 10am to 6pm
Saturday 9am to 5pm 9am to 5pm
Sunday Closed Closed
Please note: The Cellar Showroom is closed on bank holidays.


Lisa Fletcher, Showroom Manager

Lisa Fletcher

Lisa has worked in the Showroom since it first opened in 1989. Lisa's favourite wines are red or white from New Zealand, so her grape preferences are sauvignon blanc and pinot noir. Lisa's favourite sparkling wine is Prosecco which, Lisa says, goes down well on a lovely summers evening.

Helen Digweed, Senior Showroom Assistant

Helen Digweed

Helen originally joined in November 2005 at the age of 18 to work on Saturdays, and returned in September 2010 on a full-time basis. Helen's favourite wine region is Champagne, and at the moment her favourite bubbly is the Marguet Blanc de Noir. Helen completed her Advanced WSET (Wine & Spirit Education Trust) qualification in January 2014.

Naomi Norwood, Showroom Co-ordinator

Naomi Norwood

Naomi joined the society in 2004 having previously worked in the wine department at Fortnum and Mason. As well as now being one of the Showroom co-ordinators, Naomi is also responsible for Showroom marketing. Naomi has an Advanced WSET (Wine & Spirit Education Trust) qualification and her favourite wines are whites from the Rhône region.

Samantha Vooght, Showroom Co-ordinator

Samantha Vooght

Over the years Sam has had the opportunity to work in different areas of the organisation and also completed the Advanced WSET (Wine & Spirit Education Trust) qualification. As well as working at The Cellar Showroom, Sam spent around 18 months setting up the Members' Returns department and spent two years (and two pregnancies!) working within Member Services, gaining first-hand knowledge of all aspects of the business. These opportunities have afforded Sam a wealth of experience which she was then able to take back to The Showroom.

Conrad Braganza, Fine Wine Adviser

Conrad Braganza

Conrad joined The Society in 2003 and gained his WSET (Wine & Spirit Education Trust) Diploma soon after in 2006. Working as the fine wine and bin-end co-ordinator he is responsible for sourcing bin ends and wines for the Vintage Room, as well as organising the biannual bin-end sales and fine wine events held in The Showroom. Conrad is also a member of The Society's Quality Assurance Team and is a keen blogger on various wine-related topics. Passionate about all aspects of wine, especially matching with food, Conrad cites the Alsace and Rhône as his favourite regions.

Brian Digweed, Stock Controller/Cellar Showroom Assistant

Brian Digweed

Brian holds the Intermediate WSET qualification and is currently studying for his Advanced exams. Brian is responsible for stock and also prepares members' collection orders. His favourite wine regions are Loire and Italy.

Patricia Healy, Showroom Assistant

Patricia Healy

Patricia started as a Saturday assistant and she now works part-time during the week. She's a big fan of the The Society's Corbières.

David Connor, Showroom Assistant

David Connor

David joined The Wine Society in September 2014. He is currently on the last lap of the WSET Diploma and, when not hunched over a textbook, enjoys spending time in the kitchen cooking and reading a good (non-wine-related!) book.

Emma Dorahy, Showroom Assistant (Saturdays)

Emma Dorahy

Emma also works as Buying department co-ordinator. In her main role, Emma is the first point of contact for the Buying department, responding to queries from members, producers and more. Emma also assists with our quality control procedures, helping to identify wine faults and sort out a resolution for members. Emma has achieved WSET Diploma and has in-depth experience of The Society's wines. Her favourite wine region is Australia.

Team Member Spotlight

Lisa Fletcher
Showroom Manager

Lisa Fletcher

I've been at The Wine Society now for 31 years and often wonder where those years have gone? It certainly is a great place to work and the staff are all so friendly.

I first started as a temp and wasn't really interested in wine; it was just a job at that stage. After leaving The Wine Society I went travelling and toured around Australia where I had the opportunity to visit many vineyards. It made me realise I did have a taste for wine after all and that I was really interested to learn more. When I returned to the UK and was asked to join The Wine Society again, I jumped at the chance. I was very fortunate to be allowed to study wine more formally (as well as informally!) taking the WSET (Wine & Spirit Education Trust) exams and the diploma.

When The Wine Society first set up our French shop in Hesdin, I went over to help get it started then often went out there to work with our French colleagues. I have also been lucky enough to visit Rioja on an educational trip with colleagues. Our trip to Muga's cellars left a lasting impression in particular. From tasting wines, walking miles around the cellars to seeing barrels being made, to eating the most splendid lunch around a massive round table with delicious wines and great company, it was definitely a highlight. Of course, we learnt a lot too!

At the moment my favourite white wine is The Society's Picpoul de Pinet (ref FC36431). I love that it is so versatile; good on its own or with food. Crisp dry and fresh with a good length to it with hints of lemon and lime and a tropical fruit richness and just enough acidity to carry the flavours. Though technically a dry wine (a 2 on our sweetness scale), I find this almost off-dry, particularly in the rich 2018 vintage, as fruit is almost tropical in character helping to bring a touch of sweetness to the taste.

My favourite red has always been a USA zinfandel, something like the Brazin Lodi Old-Vine Zinfandel (ref US8311), and if I had the chance, I would drink Ridge, but this is a serious wine to save for special occasions. I am slowly filling my reserves with Ridge to enjoy in my retirement. You have to plan ahead! My favourite tipple at the moment though is Billi Billi Grampians Shiraz 2017 (ref AU21961). It has a superb blackcurrant nose to it with great length and with a lovely warm feel. It reminds me of sitting on the beach in Australia during my travels! A lovely classy shiraz for the price £9.95.

What made you first fall in love with wine?

Exploring the vineyards of Australia.

What's your favourite joyful wine moment?

My favourite memory was tasting The Society's Exhibition Sauternes and eating foie gras at 9.00am on a bright sunny morning amongst the very vines that produced the wine!

Who would be your five dream dinner party guests?

Idris Elba as I think he is an awesome actor; Dame Judy Dench; Daniel Craig and Colin Salmon so we can talk about James Bond, my favourite films. Then Kevin Clifton to show us some dance moves!!

What wine would you serve them?

Corse-Calvi Clos Culombu Rosé 2018
Ridge Lytton Springs 2017

To go with what food?

Creamy corn crab soup as a starter followed by Beef Wellington as a main course.

If you didn't work here, what would be your dream job?

I would like to own an Alpaca farm.


Where is the cellar showroom located in Stevenage (direction)?

Please click here for directions.

What stock does the Showroom hold?

We stock all items in the printed List sent out to members, as well as most of the wines from our current offers and features. If you would like a specific wine it's always best to check that it is in stock in the Showroom or place a pre-order.

Do you sell wooden boxes?

We don't sell wooden boxes but we do make them available for members in the Showroom on an ad-hoc basis, whenever the warehouse has an excess to give away.

All we ask in return is for a donation in our Showroom charity box (which you can find next to the boxes) – we don't request a specific amount, but urge members to give as generously as they can.

Unfortunately, we can't hold boxes for members to collect at a later date, as we don't have room to store them, so the boxes are available on a first-come, first-serve basis.


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