About the Showroom


You can find our Showroom at:

The Wine Society
Gunnels Wood Road

By car

The Society's Cellar Showroom

Leave the A1M at junction 7 and follow signs to Stevenage town centre.

Turn left at the first roundabout onto Gunnels Wood Road, which is a dual carriageway.

Exit at next roundabout and come back on yourself, then immediately take the first left down Norton Green Road.

The Cellar Showroom is the second entrance on the right. There is ample car parking.

By train

Take the steps from the station down to the Leisure Park and cross the park to the entrance on Six Hills Way.

Turn right and follow the path to the underpass on the left.

Go through the underpass and then take the steps up to your left onto Norton Green Road.

The Cellar Showroom is the second entrance on the right. Alternatively, you'll find a taxi rank at the front of the train station.

View Map

Opening hours

Monday: 10am–6pm
Tuesday: 10am–6pm
Wednesday: 10am–6pm
Thursday: 10am–7pm
Friday: 10am–6pm
Saturday: 9am–5pm

The Showroom is closed on Sundays and Bank Holidays.


Lisa Fletcher, Showroom Manager

Lisa Fletcher

Lisa has worked in the Showroom since it first opened in 1989. Lisa's favourite wines are red or white from New Zealand, so her grape preferences are sauvignon blanc and pinot noir. Lisa's favourite sparkling wine is Prosecco which, Lisa says, goes down well on a lovely summers evening.

Helen Digweed, Senior Showroom Assistant

Helen Digweed

Helen originally joined in November 2005 at the age of 18 to work on Saturdays, and returned in September 2010 on a full-time basis. Helen's favourite wine region is Champagne, and at the moment her favourite bubbly is the Marguet Blanc de Noir. Helen completed her Advanced WSET (Wine & Spirit Education Trust) qualification in January 2014.

Naomi Norwood, Showroom Co-ordinator

Naomi Norwood

Naomi joined the society in 2004 having previously worked in the wine department at Fortnum and Mason. As well as now being one of the Showroom co-ordinators, Naomi is also responsible for Showroom marketing. Naomi has an Advanced WSET (Wine & Spirit Education Trust) qualification and her favourite wines are whites from the Rhône region.

Samantha Vooght, Showroom Co-ordinator

Samantha Vooght

Over the years Sam has had the opportunity to work in different areas of the organisation and also completed the Advanced WSET (Wine & Spirit Education Trust) qualification. As well as working at The Cellar Showroom, Sam spent around 18 months setting up the Members' Returns department and spent two years (and two pregnancies!) working within Member Services, gaining first-hand knowledge of all aspects of the business. These opportunities have afforded Sam a wealth of experience which she was then able to take back to The Showroom.

Conrad Braganza, Fine Wine Adviser

Conrad Braganza

Conrad joined The Society in 2003 and gained his WSET (Wine & Spirit Education Trust) Diploma soon after in 2006. Working as the fine wine and bin-end co-ordinator he is responsible for sourcing bin ends and wines for the Vintage Room, as well as organising the biannual bin-end sales and fine wine events held in The Showroom. Conrad is also a member of The Society's Quality Assurance Team and is a keen blogger on various wine-related topics. Passionate about all aspects of wine, especially matching with food, Conrad cites the Alsace and Rhône as his favourite regions.

Brian Digweed, Stock Controller/Cellar Showroom Assistant

Brian Digweed

Brian holds the Intermediate WSET qualification and is currently studying for his Advanced exams. Brian is responsible for stock and also prepares members' collection orders. His favourite wine regions are Loire and Italy.

Patricia Healy, Showroom Assistant

Patricia Healy

Patricia started as a Saturday assistant and she now works part-time during the week. She's a big fan of the The Society's Corbières.

David Connor, Showroom Assistant

David Connor

David joined The Wine Society in September 2014. He is currently on the last lap of the WSET Diploma and, when not hunched over a textbook, enjoys spending time in the kitchen cooking and reading a good (non-wine-related!) book.

Emma Dorahy, Showroom Assistant (Saturdays)

Emma Dorahy

Emma also works as Buying department co-ordinator. In her main role, Emma is the first point of contact for the Buying department, responding to queries from members, producers and more. Emma also assists with our quality control procedures, helping to identify wine faults and sort out a resolution for members. Emma has achieved WSET Diploma and has in-depth experience of The Society's wines. Her favourite wine region is Australia.

Team Member Spotlight

Helen Digweed
Senior Showroom Assistant

Helen Digweed

What better way to start the month…than to talk about Champagne (one of my favourite things in one of my favourite months!) as I have many reasons to celebrate and drink Champagne in September.

My love of Champagne started when I had The Society’s Champagne Brut NV at my 18th birthday party and I haven’t looked back. Since then, Champagne has played an important role in my social life.

But while Champagne is the wine for celebrating with, it is also so versatile and comes in a range of styles. The Society’s Champagne Brut NV (ref CH331) is a brilliant example of a traditional Champagne. It’s full-flavoured and well-rounded, with a long finish and fantastic potential for a bit of ageing. I always try and store it for a year (or more if I can keep my hands off it!) just so I get the extra depth and beautiful rich biscuity, yeasty flavours which I absolutely adore. My fizz of choice for birthday celebrations, this Champagne will always have a special place in my heart, but our ever-expanding range of Champagnes has led me to explore further too.

The Pierre Gimonnet Premier Cru Brut NV (ref CH3151) is a perfect aperitif Champagne. It’s fresh and crisp with great intensity of flavour but lighter in style than more traditional styles but still with bundles of flavour. My friends like to invite me round for dinner as this is something I’d take over for us to enjoy before the meal. It’s a great crowd-pleaser and such good value for money.

Now, for a treat, I always sway towards Charles Heidsieck Brut Réserve NV (ref CH2871), this really is a superb Champagne. A truly sophisticated wine that is beautifully rich and biscuity and exactly what most people are looking for from that special bottle. One of my colleagues introduced this to me when we first started selling it back in 2014 as something to try if I was looking for a bottle that is exceptional… and that it certainly is. Luckily for me I have a couple of bottles squirrelled away at home just waiting for that special occasion.

There really is something just so special about opening a bottle of Champagne. From hearing the cork pop to watching it fizz away in the glass. Nothing beats it in my book.

What made you first fall in love with wine?

Since being allowed to drink, I’ve always enjoyed a glass of wine. I’ve been spoilt in that my dad, now retired, was company secretary at The Wine Society for many years. He was always bringing home a nice bottle for us to enjoy as a family after work.

What's your favourite joyful wine moment?

Sitting in South Africa watching the sun set over a glass (or a couple!) of Meerlust Rubicon 2008 while on my honeymoon.

Who would be your five dream dinner party guests?

Philip Schofield and Holly Willoughby – they’d definitely have the table full of laughter (if their on-screen relationship is the same off screen!), Mrs Hinch – I’d be able to find out all her cleaning hacks and then ask her to ‘hinch’ my house with me once we’d finished! Gerard Butler – I’d get him to speak in the Irish accent he had in ‘PS. I Love you’, all evening, and Adam Peaty – so I could relive my swimming days (and allow him a well-deserved break from training and to let his hair down.)

What wine would you serve them?

Champagne Charles Heidsieck Brut Réserve

To go with what food?

Any food would be a bonus – we’d be too busy sipping Champagne and chatting/laughing to worry about food.

If you didn't work here, what would be your dream job?

An Olympic swimmer.


What are your opening times?

The Stevenage Showroom is open 10am to 6pm Monday to Wednesday & Friday, until 7pm on Thursday, and from 9:00am to 5:00pm on Saturday. The Showroom is closed on Sundays and bank holidays, except for the run-up to Christmas when we have special extended opening hours. Click here for more information.

Do I save money if I pre order my wines?

Pre-orders aren't essential (you're free to pop by and pick up wine from the shelves), but we do recommend pre-ordering when you'd like large quantities of wine to make sure we have the stock ready for you. All pre-orders received before midday Monday to Friday will be ready for collection the following day and are rewarded a discount of 25 pence per bottle, equivalent to £3 per dozen.

Where is the cellar showroom located in Stevenage (direction)?

Please click here for directions.

What stock does the Showroom hold?

We stock all items in the printed List sent out to members, as well as most of the wines from our current offers and features. If you would like a specific wine it's always best to check that it is in stock in the Showroom or place a pre-order.

Do you sell wooden boxes?

We don't sell wooden boxes but we do make them available for members in the Showroom on an ad-hoc basis, whenever the warehouse has an excess to give away.

All we ask in return is for a donation in our Showroom charity box (which you can find next to the boxes) – we don't request a specific amount, but urge members to give as generously as they can.

Unfortunately, we can't hold boxes for members to collect at a later date, as we don't have room to store them, so the boxes are available on a first-come, first-serve basis.

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