We use personal information about you for a number of different purposes, which are explained in more detail below. In most cases, we will need to use your information for these purposes in order to fulfil our obligations under a contract with you, to comply with our legal obligations, or in pursuit of our (or third parties') legitimate interests where these are not overridden by your rights and interests.
We need to use your personal information in order to manage and administer your membership generally. We use your information in this context to:
- Administer your membership, including verifying your age and identity, issuing your share and maintaining your details on our record of members.
- Answer your queries and correspond with you about matters relating to your membership.
- Take and fulfil your orders, including processing payments and refunds and arranging deliveries.
- Allow you to transfer wines to and access your Members' Reserves
- Enable you to purchase tickets for, and take part in, our tastings and other events.
- Provide you with information about your membership and shareholding (such as notice of general meetings and other important events).
- Provide you with information and news about The Wine Society, our performance and our services and products.
- Improve and develop the products and services that we offer, and the ways in which we communicate with you, to provide the best member experience that we can.
It is necessary for us to use your information in these ways in order to perform our obligations under our contracts with you, to comply with our legal obligations (such as to verify your age and identity and to maintain a record of our members) and to pursue our legitimate interests in monitoring, developing and improving our business and the services and experience that we offer.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during our relationship with you.
If you choose not to share your personal information with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
Promotional messages and marketing
We strive to provide you with choices regarding certain personal information uses, particularly around marketing and advertising.
We may use your personal information to send you news and updates from The Wine Society and information about our products and services including offers, promotions and new products. Depending on how you interact with us, we may contact you by email, text message, telephone, post or other methods, including on social media.
We may use data obtained from third parties (such as providers of consumer profiling) for postal marketing, online marketing and advertising, and we use profiling to help us identify relevant audiences (see further below).
We may contact you in relation to any similar products or services we have previously supplied. We have a legitimate interest in using direct marketing to reach out to existing and prospective members to help promote and grow our business and improve our members’ experiences, and we need to use your personal information to do this. In some cases, we may seek your consent to contact you for marketing purposes.
If we're contacting you by post or you are an existing member, we may not require your consent, but you can always tell us to stop using your information for marketing purposes if you wish.
If you are a member, you can change your contact and marketing preferences at any time by using the preference centre in your account on our website.
If you wish to stop receiving email marketing from us, you can also use the ‘unsubscribe’ links provided in the emails we send to you to. Otherwise, if you wish to withdraw your consent or change your contact or marketing preferences, please contact us.
We use information about your interactions with our promotional emails, such as when you open them, which links or content you click on, and any products that you view or purchase after following the links in our emails, to help us to monitor and improve the effectiveness of our marketing campaigns. We have a legitimate interest in doing this, as it enables us to enhance the service that we provide by better understanding the information you would like to receive from us.
Profiling is the use of personal information to evaluate certain aspects relating to a person, such as their preferences, interests or behaviour.
We use the personal information that we hold to carry out profiling on our members and other individuals for our internal business purposes and marketing and advertising campaigns. The information that we use in this context may include:
- Membership, order and purchase records
- Feedback from surveys and questionnaires
- Your comments and reviews on our products
- Information about lifestyle, interests, preferences and behaviour
- Demographic information such as age, location and financial or social status
- Information about website usage and interaction with our advertising campaigns
- Information obtained from third parties.
By analysing this information, it can help us to develop and improve our internal processes so that we can provide the best experience for our members.
This also allows us to tailor the information that we send to you and personalise your experience with The Wine Society by identifying the news, products and services that we think may be of most interest to you and avoiding sending you unwanted communications.
We have a legitimate interest in carrying out profiling in this way so that we can better understand our existing and prospective members, aim to build and improve our relationships with them and improve our service.
Some decisions that we make based on your personal information, such as which communications we choose to send to you, are made by our own analysts here at The Wine Society.
We may engage third parties to carry out profiling and automated decision-making on our behalf, including by combining the information we hold with their own databases, and we may use automated decision-making to help tailor our online advertising services. However, we will not rely on automated decision-making for any decisions that may have a significant impact on you or your experience with us. You will be notified if we a solely automated decision which produces a legal effect or significantly affects you.
We use personal information in order to display relevant adverts to you online.
We use retargeting to personalise your experience with us on social media (including Facebook and Pinterest) by showing you relevant adverts. When you visit our website or social media pages, a small script tells the advertising service (such as our Facebook ads account) about the content that you've viewed or clicked, so that we can show you similar content whilst you're browsing on the same device.
We also use list-based retargeting services such as Facebook Audiences to find relevant audiences for our adverts, which means that we provide a list of our contacts to the provider (e.g. Facebook) so that they can display relevant adverts to their own users who are on the list. The lists that we use for these purposes may be generated through profiling, as explained above.
A cookie is a piece of data stored locally on your computer containing information about your activities on the Internet.
Improving our website and promotions
We use data that we collect via our website (such as usage and performance data, IP addresses, browsing behaviour and device and browser information) to monitor and improve the performance, accessibility and user experience of our website and to measure and improve the effectiveness of our online adverts.
We use third party analytics providers to help us collect and analyse information about use of our website, and we may combine this information with other personal information that we hold for these purposes.
How else do we use your personal information?
We may use your personal information in other contexts, for specific purposes. For example:
- We use information about our suppliers and other business contacts to fulfil our contracts and to maintain our professional relationships.
- If you apply for a job at The Wine Society, we will use the information that you provide during the recruitment process to review, assess and progress your application, but not for any other purpose.
- We will use your personal information to respond to any communications that you send us, and to inform you of any important updates (including updates to this notice).
- We may use your information where it is necessary for us to do so in order to meet our legal obligations or to detect and prevent fraud, money-laundering and other crimes.
- We may use your information where it is necessary to protect your interests, or the interests of others, in accordance with our legal obligations. This may include in the event of criminality such as identity theft, piracy or fraud.
We will only use your personal information for the purposes for which we collected it, as set out in this notice, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose for the collection of the data.