Great value

‘Value’ doesn’t mean ‘cheap.’ To us, it means finding you the highest possible quality at the lowest possible price. This, rather than shareholder profits, is our focus, and we’re proud to have been able to hold the vast majority of our prices since May 2023 against a backdrop of record rises in duty and costs.

Below, you’ll find a selection that our award-winning buying team has chosen, featuring wines that particularly overdeliver. They range from excellent under-£10 wines to bottles that show the rewards you reap by spending a little more. Including bespoke own-label wines as well as exclusive UK imports, there's something here to fill the glass of any wine lover. 

‘While prices at the traditional merchants seem to be shooting up, this co-operative buying organisation, whose shareholders are its customers rather than outsiders wanting to maximise profit, has been trying to hold down prices as much as possible. Not that this is easy for any retailer with costs in an upward spiral and ever more demands from the government… prices will have to rise and it looks as though this may be the last time Wine Society prices are as low as they are. Take advantage!’ 

– wine writer Jancis Robinson MW, jancisrobinson.com

 

Pricing in the year ahead 

We are proud to have set a new standard in wine pricing over the past year and a half, thanks to our member-owned not-for-profit model and your incredible support. Although further duty rises in February mean that some prices will have to go up, we will be holding others and, as always, will work to offer you the best possible value. We will remain fair and transparent about our pricing, monitoring our prices against our competitors’ regularly and still have no intention of resorting to high-low rollercoaster prices or too-good-to-be-true deals: we want to offer you the best prices every day of the year.  

Why spending a little more offers great rewards

The Society runs to one of the lowest margins in the industry, making enough money to operate the business, but investing any surplus into wine, service and price. As the image below shows strikingly, however, costs, duty and VAT represent an increasing chunk of the percentage of what’s spent on a bottle. It also shows that by spending just a little more, you get a disproportionately greater percentage being spent on the wine itself, resulting in higher quality.

Bottle value
The Wine Society is just the best in terms of value for money
Amy Wislocki, Decanter magazine

Some of the ways you save with The Wine Society

Here are just a few areas where you save as a Society member every day of the year; from year-round six-bottle savings on a range of Champagnes to smart buys on fortified wines and spirits – all with free UK delivery on every order of any size.

Your support helps us keep prices low

As a co-operative owned by you, we are nothing without our members and your satisfaction is how we measure our success. We are delighted to have received record scores for member satisfaction throughout the past year, and nothing helps us keep margins tight and prices low more than your support. By buying from us, you have a direct and positive impact on our prices and benefits you experience as a Society member.  
 
We are incredibly grateful for this support, and we would like to extend a heartfelt thank you to you all, on behalf of everyone at The Wine Society.

The Society's promise

The Society's Promise

Discovering new wines should be fun: our Society Promise means you can explore risk-free and return any wine, for any reason, for a refund or exchange – no quibbles.

Learn more
Apostolos and Sebastian Payne MW

The Society’s value charter

The Society aims to provide the best overall value of any wine merchant. We define 'good value' as a combination of price, quality and service.

Learn more
Supplier discounts

Occasionally we’re able to offer savings or special offers on our wines thanks to the generosity of our suppliers, to encourage you to explore a new style or region. We always aim to let you know where the saving has come from each time.

Play Video A bottle full of stories

Integrity, originality and an insatiable curiosity to find the world's most thrilling wines… find out why we've been putting Passion Before Profit since 1874.

Back to top