Why We Guarantee You Brilliant Value 

Why are we ‘famous for value’? It’s a simple answer: guaranteeing you the best possible value is what we do. We’re owned by you, our members. That means we run to one of the lowest margins in the entire wine industry, making enough money to operate our business, and investing every penny of profit into delivering the best wines, the best services and, yes, the best prices on every bottle you buy.

You could stop reading there, really… but we hope you won’t! There’s a lot to say about this, and at a time when the wine industry is being battered by storm after storm, our mutual business model means we’re in a unique position to weather them, offering fantastic value and a sustainable Society for generations to come

What do we even mean by value? 

Another simple answer: to us, value means finding you the highest possible quality at the lowest possible price. And it’s this, rather than shareholder profits, that we bust a gut to deliver. If the walls in our finance meetings could talk, they’d tell you about how hard we work to keep all prices, and the inevitable price rises that have to come our way as Duty and other costs rise yet again, to an absolute minimum.

We put our members before profit

We are proud to have set a new standard in wine pricing in recent years. Our award-winning range spans excellent under-£10 bottles, to styles that show the rewards you reap by spending a little more, through to the world’s most sought-after bottles. In short, we’ve got something delicious to fill the glass of any wine lover; all delivered completely free in the UK, no matter the quantity or spend. And if for any reason you’re not satisfied, our quibble-free Society’s Promise is there to make it right.

Some prices will rise this year

We are always fair and transparent about our pricing, keeping a constant, beady eye on our prices against our competitors’. And we have absolutely no intention of resorting to high-low rollercoaster prices. Instead, we want to offer you the best prices every day of the year. With this transparency in mind, it’s important to let you know that the latest budget means that some of our prices will have to rise in the year ahead. As all the above shows, we’re in a great place to keep these rises as low as possible, but if you want to stock up on your favourites at their current prices, now’s the time.

The bottled perks of your membership

A key part of understanding the value we offer is the fact that our team spends more time getting their feet dirty in the world’s vineyards than any other buyers. This approach yields bottled rewards for you: not only are the buyers able to maintain close and longstanding relationships with growers, but they’re also able to keep their expert antennae up for the best new talents, get their foot in the door and secure you exciting finds before anyone else.

Jancis Robinson’s value picks

Find out Jancis Robinson MW’s top value recommendations from our 2025 autumn/winter press tasting.

Discover the wines

Nowhere is this more obvious than in our bespoke own-label wines and exclusive UK imports. The direct result of these special grower relationships, these remarkable wines and blends include fruit that no other merchant could get their hands on, offered to you at remarkable prices for their quality. If you haven’t tried these wines yet, you’re missing out!

Spend a little more… get a LOT more

It's a tricky time for the UK wine industry, with costs, duty and VAT representing an increasing chunk of what’s spent on a bottle of wine. But by spending just a little more, you get a disproportionately greater percentage being spent on the wine itself, resulting in higher quality.  

Some of the ways you save with The Wine Society

Here are just a few areas where you save as a Society member every day of the year; from year-round six-bottle savings on a range of Champagnes to smart buys on fortified wines and spirits – all with free UK delivery on every order of any size.

Great Value every day

Champagne

Mixed cases under £99

Your support helps us keep prices low

As a co-operative owned by you, we are nothing without our members and your satisfaction is how we measure our success. We are delighted to have received record scores for member satisfaction throughout the past year, and nothing helps us keep margins tight and prices low more than your support. By buying from us, you have a direct and positive impact on our prices and benefits you experience as a Society member.

We are incredibly grateful for this support, and we would like to extend a heartfelt thank you to you all, on behalf of everyone at The Wine Society.