As the world’s largest member-owned society of wine lovers, we’re able to do business differently, bringing you value with values.
We’re unique in the world of wine because we have no external shareholders to please, we’re able to put profits back into fairer bottle prices for both our members, and the talented winemakers who craft them, so you get real value in every bottle, no fake discounting required.
We work incredibly hard to provide the best possible value we can to our members, from the award-winning range of wines our buyers are tasked with finding, to our Members’ Reserves facility (which offers the most competitive wine-storage service on the market).
‘The Wine Society is almost certainly the best UK retailer for value – not cheapness, but real quality per penny.’
Jancis Robinson MW
Everyday fair pricing vs 'fake' discounting
A discount always has to come from somewhere, usually by inflating the cost of something else! We want to treat members with respect by avoiding dubious price-slashing or inflated discounting. We aim to offer fair, transparent, competitive and sustainable prices for all our wines, taking an 'everyday low price' approach.
This gimmick-free pricing policy means you’ll be getting a great deal all year round. We’re able to put profits back into fairer bottle prices for our members and growers, and we work hard to keep our margins as low as possible.
By briefing our expert team of buyers – with more than 150 years of experience between them – to buy wines they truly believe in (not the ones that make the most profit) they’re able to seek out the very best wines, whether under-the-radar gems, trusty favourites or fine wine treasures. This means they’re also able to forge fruitful, long-lasting relationships with our valued growers, guaranteeing you great quality at every price.
So whether it’s Alfred Gratien, whose outstanding sparkling wines have been a fixture of our Lists for over a century, or the latest winemaking talent, we spend more time visiting our growers, pay fairly and on time, and provide members with their wines at outstanding prices.
Our strongly held principles
Whenever big (or even small) decisions are taken at The Society, we always refer to our core principles. These are a list of non-negotiable rules that make The Society special. They exist to keep us distinctive and true to ourselves, and are at the heart of the way we're run. They include:
We don't maximise profits: we don't have to please external shareholders and can put profits back into fairer prices and better service for you.
We sell only to members: we don't make profits or compromise our principles by selling to restaurants, wine bars or otherwise 'on-trade'.
A member can own a maximum of one share: this means that every member is equal, and no member has an unfair advantage when it comes to buying wine or the service they receive.
Our buyers choose wine based on quality and value alone: our buying team are truly independent, only interested in buying bottles they think you'll enjoy.
We don't share our members' data to third parties for marketing purposes: so you'll never receive dodgy-looking emails from unknown providers!
Occasionally we'll be able to offer discounts or special offers on our wines thanks to the generosity of our suppliers, to encourage you to explore an exciting new style or region. We always aim to let you know where the discount has come from in these cases.
A Bottle Full of Stories
Integrity, originality and an insatiable curiosity to find the world's most thrilling wines… find out why we've been putting Passion Before Profit since 1874.